In the lanes of Dabolim, South Goa, the aroma of spices and the warmth of tradition come together in every jar of Oh! So Achari. This women-led homemade pickle and snack brand, founded by Shashi Singh, has quickly become a name associated with authenticity, heritage, and soulful taste. From tangy mango pickles to festive sweets like thekua and gujiya, the brand carries the flavours of Uttar Pradesh and Bihar straight into Goan homes — reminding people that food is more than taste; it is memory, culture, and love.
From a Simple Idea to a Loved Brand
The story of Oh! So Achari began with Shashi Singh’s love for family recipes. During a visit to Bihar, she was captivated by the colourful jars of achar sold everywhere, but when she tasted them back home, something was missing. That spark pushed her to recreate the pickles in their purest form — handmade, sun-dried, and blended with mustard oil and natural spices, just like grandmothers once made.
What started as a small experiment soon grew into a trusted local brand. Today, Oh! So Achari represents not just food but a journey of tradition meeting entrepreneurship.
Pickles That Carry Tradition
Among the most loved products are:
- The tangy and spicy Mango Pickle in Goa, a timeless classic.
- The fiery Stuffed Red Chilli Pickle, made with hand-picked chillies.
- The earthy Jackfruit Pickle, a rare delight for pickle lovers.
- The bold and aromatic Garlic Pickle, perfect to pair with daily meals.
- The zesty Green Chilli Pickle, loved by those who enjoy spice.
- The traditional Suran / Oal / Jimikand Pickle, connecting kitchens of North India to Goa.
Every jar is preservative-free, natural, and prepared with patience — offering a taste that feels homemade and trustworthy.
Beyond Pickles – Traditional Snacks from the Heartlands
Oh! So Achari also brings authentic snacks of Bihar and UP to Goa. Freshly prepared on pre-order, they include:
- Thekua in Goa – crunchy, wholesome, made with jaggery and wheat flour.
- Mawa Gujiya in Goa – festive dumplings filled with mawa and dry fruits.
- Nimki in Goa – crispy, savoury, and perfect for tea-time.
These treats carry the soul of festive gatherings and make every order feel like a celebration.
What Makes Oh! So Achari Unique?
The brand stands apart for many reasons:
- 100% Homemade Pickles in Goa – authentic, preservative-free recipes.
- Women-led Startup in Goa – empowering and inspiring entrepreneurship.
- Authentic Bihar & UP Flavours – recreated for Goan households.
- Pickles + Snacks Together – a complete taste of heritage in one place.
- Eco-friendly, traditional preparation – natural ingredients, sun-drying, pure oils.
Growth, Community & Vision
From her kitchen in Goa, Oh! So Achari’s pickles and snacks have begun reaching customers not only across Goa but also in other states of India — proof of the trust and love the brand has earned.
Customers across Goa order her pickles regularly, while festive seasons bring bulk orders for thekua, gujiya, and nimki. Word of mouth and repeat buyers have helped the brand grow steadily, showing how authentic homemade products can create a loyal customer base.
With every jar and every snack, Oh! So Achari spreads not only flavour but also the message that heritage foods can thrive in today’s modern world.
A Taste of Tradition, Now in Goa
Oh! So Achari is more than just pickles and snacks — it is a story of tradition, passion, and care. Whether it’s mango achar, garlic pickle, stuffed chilli pickle, jackfruit achar, suran pickle, or traditional snacks like thekua, gujiya, and nimki, every bite carries the flavour of home.
How to Order Oh! So Achari Products
For orders and updates, you can easily connect with Oh! So Achari:
👉 Visit their website www.acharistore.com for complete product details and online ordering.
👉 WhatsApp them directly at +91 9432978025 for quick orders.
👉 Follow on Instagram @oh_so_achari to see fresh updates, offers, and new product launches.
👉 Explore more about Oh! So Achari through their [GoanLane Listing].
